What a TrademarkSentry alert looks like
Below is a representative daily digest email, rendered with sample data. Real alerts use the same shape, one email per user per day, one card per matched filing, with the USPTO serial number linked to the official status page.
TrademarkSentry, daily alerts
2 new filings matched your watches in the past day.
Playhead watch, publication for opposition.
| Filed mark | Playhed |
| Owner | Acme Music Co. |
| Filing date | May 9, 2026 |
| Class(es) | 9, 41 |
| USPTO serial # | 98765432 |
Match score 94 (your threshold 60) , matched on strong character overlap, similar phonetics, shared Nice class.
Playhead watch, new filing.
| Filed mark | Playhedz |
| Owner | Independent applicant |
| Filing date | May 11, 2026 |
| Class(es) | 9 |
| USPTO serial # | 98765999 |
Match score 88 (your threshold 60) , matched on partial character overlap, similar phonetics.
TrademarkSentry monitors public trademark filings and surfaces matches against your watchlist. These alerts are informational only and are not legal advice. To assess whether to take any action regarding a filing, consult a trademark attorney. Full disclaimer.
A Lateral 5 Group product. Manage your watches.
A few notes on what's shown
- Subject line includes the match count + your watched mark, so the alert is triagable from your inbox preview alone.
- Match score shows the aggregate similarity (0–100) plus your configured threshold. Sensitivity is adjustable from your account.
- Score explanation calls out which dimensions matched (character overlap, phonetic similarity, shared Nice class) so the result is interpretable, not opaque.
- Serial number is linked to the USPTO TSDR status page for that filing, one click to see the official record.
- Match ordering floats high-signal event types (opposition_filed, registered) above new filings.
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